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First 'social enterprise' agency established   Print  E-mail 
Karen Yue, Singapore (2008-09-01)

A TEAM of entrepreneurs, two of which are from the travel industry, have come together to establish Heart Travel, the first social enterprise travel agency in Singapore. While Heart Travel functions like an typical travel agency, its key objective is to hire and train less privileged Singaporeans to become travel consultants.

xGlobal Tour Management (GTMC) CEO, Mr Samson Tan, will lead the team at Heart Travel, and he will be supported in the daily operations of the business by general manager, Mr Sam How, who has been with Ananda Travel, Euro-Asia Holidays, Global Tour Management and Asia-Euro Holidays prior to this appointment.

Heart Travel will be working with the Ministry of Community Development, Youth and Sports, and various grassroots organisations, such as People’s Association and Community Development Council.

Mr How said: “The travel industry is increasingly burdened with  manpower shortage. Newly graduated Singaporeans are not willing to join the trade at a low starting pay, while the qualified ones are asking for sky-high salaries.

“On the other hand, there is a pool of Singaporeans who are in urgent need of a job and could contribute to the travel trade. Our aim is to help these people. Those who come to us are not required to have prior experience in the travel industry. We will train them and they will be paid a salary. Should they leave Heart Travel in future, they will bring along relevant job experiences with them.”